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Our Story

The Incubator Shop was founded by Tony White back in November 2006, when Tony turned his lifetime hobby of egg incubation into a full-time business. He identified the growing need for quality egg incubators and poultry rearing equipment delivered directly to your door; and was born!
For the first 3 years, Tony built up the business single-handedly, based on quality products, competitive prices and outstanding customer service. The Incubator Shop quickly gained many customers through word-of-mouth recommendation and lots of repeat purchases.

By 2009, Tony was running out of time and space, struggling to meet the growing demand for The Incubator Shop's products. That year, the business opened its first commercial warehouse and employed its first member of staff: Mike Milnes was employed in the role of sales and customer service, quickly gaining superb product knowledge and enhancing the business efficiency.

Sales were boosted heavily in 2010 as The Incubator Shop continued to expand. The Incubator Shop made its first sales into Europe by providing a brand new, fully translated website and offering the same fantastic product range, pricing and customer service. 2010 was also the year when Mike White joined the team and The Incubator Shop became a The Incubator Shop Limited.

The Incubator Shop's first app, iHatch-Chickens, was released for iPhone in late 2012; and the Android version followed shortly after. Our app has been downloaded in 44 countries all over the world and has ranked repeatedly in the UK and USA top 10 reference apps!

As our growth continued through 2014, The Incubator Shop once again moved to a new warehouse, twice the size of its previous warehouse. We made significant improvements to the website as well as launching a brand-new website, UK Poultry Supplies.

The Incubator Shop has now turned ten years old and still enjoys seeing some of its oldest customers returning to buy additional incubation equipment. This year has seen The Incubator Shop strike an exclusive agreement to become the UK’s only retailer of Rcom Incubators. Rcom Incubators are produced by Autoelex. Co. Ltd, based in the Republic of Korea, the machines have an outstanding reputation for product quality, hatch rates and reliability.
This year, we expanded our staff numbers again with the arrival of Andrew Corlyon; head of warehouse management, distribution and quality control.

2017: Looking ahead
As we enter the new year in 2017, we are driven to continue our expansion, retaining our core business of egg incubation whilst branching out into new products such as industrial incubators, puppy brooding and veterinary equipment. By combining our dedicated team with the highest quality suppliers, we are able to continue to offer lower prices, greater choice and, above all, unbeatable customer service!



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