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Our Story

The Incubator Shop was founded by Tony White back in November 2006, when Tony turned his lifetime hobby of egg incubation into a full-time business. He identified the growing need for quality egg incubators and poultry rearing equipment delivered directly to your door, and was born!
For the first 3 years, Tony built up the business single-handedly, based on quality products, competitive prices and outstanding customer service. The Incubator Shop quickly gained many customers through word-of-mouth recommendation and lots of repeat purchases.

By 2009, Tony was running out of time and space, struggling to meet the growing demand for The Incubator Shop's products. That year, the business opened its first commercial warehouse and employed its first member of staff.

Sales were boosted heavily in 2010 as The Incubator Shop continued to expand. The Incubator Shop made its first sales into Europe by providing a brand new, fully translated website and offering the same fantastic product range, pricing and customer service. 2010 was also the year when Mike White joined the team and The Incubator Shop became The Incubator Shop Limited.

The Incubator Shop's first app, iHatch-Chickens, was released for iPhone in late 2012; and the Android version followed shortly after. Our app has been downloaded in 44 countries all over the world and has ranked repeatedly in the UK and USA top 10 reference apps!

As our growth continued through 2014, The Incubator Shop once again moved to a new warehouse, twice the size of its previous warehouse.

The Incubator Shop turned ten years old and began an exclusive agreement to become the UK’s only retailer of Rcom Incubators. Rcom Incubators are produced by Autoelex. Co. Ltd, based in the Republic of Korea, the machines have an outstanding reputation for product quality, hatch rates and reliability. 2016 also saw The Incubator Shop take up residence in its 3rd warehouse (three times larger than the previous warehouse), the building in which we still reside today.

As the company entered its eleventh year it found new growth by supplying the increasing demand for veterinary incubators and animal breeding equipment. Customers included many of the UK's leading research centres and universities; along with multiple high-profile veterinary practices.

The Incubator Shop continued as the UK's largest supplier of incubation equipment whilst launching a brand-new website to cater to the growing veterinary incubator market; was born.

Additionally, The Incubator Shop became the UK's exclusive distributor of the highly respected MS Broedmachines brand of incubators.

It promises to be an exciting year in 2019. Despite the economic uncertainty caused in the wake of the UK's departure from the EU, The Incubator Shop has further developed strong partnerships with all our global suppliers. By combining our dedicated team with the highest quality suppliers from around the world, we are able to continue to offer the highest value for money, greater product choice and, above all, unbeatable customer service!





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